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GM girding for bumper crop of lease turn-ins
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GM girding for bumper crop of lease turn-ins

[html]<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/buick/" rel="tag">Buick</a>, <a href="http://www.autoblog.com/cadillac/" rel="tag">Cadillac</a>, <a href="http://www.autoblog.com/chevrolet/" rel="tag">Chevrolet</a>, <a href="http://www.autoblog.com/category/gm/" rel="tag">GM</a>, <a href="http://www.autoblog.com/gmc/" rel="tag">GMC</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a></p><img alt="Detroit Hosts Flagship North American International Auto Show" data-caption="DETROIT -  JANUARY 11: General Motors President of North America Mark Reuss speaks during the GM reveals at the North American International Auto Show January 11, 2010 in Detroit, Michigan. The 2010 North American International Auto Show (NAIAS) opens to the public January 16th.  (Photo by Bill Pugliano/Getty Images)" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/3000x2011+0+159/resize/628x417!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/adam/e0b468da70e6ec70b48b4bfbd66bd05a/95688152.jpg" data-mep="10235" />



Four years ago, when <a href="http://autoblog.com/tag/gm/">General Motors</a> was going through a government-baked bankruptcy, it really wasn't able to lease its vehicles to new-car shoppers - lending firms weren't exactly beating down the door with attractive lease deals back then, remember - but once out of Chapter 11, leasing deals once again began in earnest.



It's now time for those leases to start coming back, and GM is hoping that some - or, more accurately, <em>many</em> - of those owners decide to drive back off the lot in a new GM vehicle. Customer retention is a major factor in judging the automaker's revival, and it's been focusing on keeping people's business with more upscale dealerships, better customer service and, of course, better products.



In an interview with <em>Wards Auto, </em>GM North American President Mark Reuss (pictured) cites the <a href="http://autoblog.com/chevrolet/impala/">2014 Chevy Impala </a>as an example of its product attracting repeat buyers - he also quips, "We're also seeing a little (action) with <a href="http://autoblog.com/toyota/avalon/">Toyota Avalon</a> owners" - and the new fullsize <a href="http://autoblog.com/chevrolet/silverado/">Chevy Silverado</a> and <a href="http://autoblog.com/gmc/sierra/">GMC Sierra</a> are expected to make major inroads, too.



There are lots more little bits of information in the full interview between Reuss and <em>Wards Auto</em>, so feel free to read the full story <a href="http://wardsauto.com/sales-amp-marketing/year-end-lease-expirations-challenge-gm-customer-retention-strategy">here</a>.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/09/25/gm-bumper-crop-lease-turn-ins/">GM girding for bumper crop of lease turn-ins</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 25 Sep 2013 10:55:00 EST.  Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/09/25/gm-bumper-crop-lease-turn-ins/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/20728488/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2013/09/25/gm-bumper-crop-lease-turn-ins/#comments" title="View reader comments on this entry">Comments</a>[/html]

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